Website Packages for Therapists

Building a website for a therapy practice is rarely just about design.

For many therapists, it also means figuring out how to clearly explain their work, organize their services, and create a website that potential clients can easily understand.

Many therapists reach out after trying to build a site themselves or working with a designer unfamiliar with private practice. The result is often a website that technically works, but doesn’t clearly communicate the practice or bring in the right clients.

The packages below reflect the most common situations therapists are in when they begin this process.

Choosing the Right Level of Support

Therapists usually reach out when:

  • They are launching a private practice

  • Their website no longer reflects their work

  • Their services have evolved but their site hasn’t

  • They want a more professional online presence

  • Their website exists but isn’t helping clients find them

The packages below reflect those stages.

Starter Website

Best for therapists launching a private practice or refreshing a simple website.

This package focuses on creating a clean, professional website using one of our premium therapy-focused templates. It provides a clear structure so potential clients can quickly understand your services and know how to reach out.

This option works well for therapists who want to launch quickly and don’t need to rely heavily on search visibility for growth.

What’s Included:

  • Premium therapy-focused Squarespace template

  • Up to 6 pages (Home, About, 3 Services, Contact)

  • Template review call

  • Guidance for selecting colours, fonts, and images

  • Basic SEO setup

  • Mobile-responsive design

Starting at $4,000 | Timeline: 1 to 2 weeks once content is ready

Growth Website

Best for established therapists or early group practices who want a website that better reflects their work.

Many therapists reach a point where their website no longer represents their practice. Maybe your services have evolved, your niche has become clearer, or the site simply feels outdated.

This package focuses on building a fully custom website with stronger structure, clearer messaging, and a design that feels more aligned with your practice.

The goal is a website that helps potential clients quickly understand who you help and how you work.

What’s Included:

  • Fully custom Squarespace website

  • Up to 8 custom pages

  • Content workbook and writing guidance

  • Foundational SEO setup

  • Improved page structure and navigation

  • Design consultation and review process

Starting at $7,000 | Timeline: 4 to 6 weeks once content is ready

Authority Website

Best for therapists or group practices building toward long-term growth and visibility.

This package goes beyond design and focuses on positioning, messaging clarity, and search visibility.

It’s designed for practices that want a more strategic website, one that not only reflects the work you do, but also helps your practice become easier to find in search and AI-driven discovery.

This option is often the right fit for therapists expanding their practice, developing a niche, or building a group practice.

What’s Included:

  • Brand and practice discovery interview

  • Messaging and positioning framework

  • AI-assisted content (human reviewed)

  • Fully custom Squarespace website (up to 10 pages)

  • Advanced SEO and visibility setup

  • Location and specialty page structure

  • AI and search-engine optimized site architecture

Starting at $10,000 | Timeline: 6 to 8 weeks

Not Sure Which Package Is Right?

Most therapists aren’t completely sure which level of support they need when they start exploring a new website. A short discovery call gives us a chance to review your current website, talk through your goals for your practice, and determine which option would be the most helpful.

Book A Discovery Call
Book A Discovery Call

Frequently Asked Questions

  • For most projects, therapists write the first draft of their content using a guided workbook that walks you through each page. Many therapists actually find this helpful because it clarifies how they describe their practice.

    For the Authority package, content development is supported using AI-assisted drafting that I review and refine so the messaging still feels natural and aligned with your practice.

  • Each package includes SEO foundations that help search engines understand your website.

    The Starter package includes basic SEO setup.
    The Growth package includes stronger page structure and foundational SEO.
    The Authority package includes deeper SEO work such as keyword research, location optimization, and site structure designed for search visibility.

    SEO can improve visibility over time, but no website designer can guarantee rankings or client inquiries.

  • Not necessarily.

    Many therapists begin the process with rough ideas about their services and specialties. The content workbook and planning process help organize those ideas into clear website pages.

    For the Starter package, content should be mostly ready before the build begins. The Growth and Authority packages include more support in shaping your messaging.

  • Once content is ready, timelines are typically:

    Starter Website: about 1–2 weeks
    Growth Website: about 4–6 weeks
    Authority Website: about 6–8 weeks

    The biggest factor that affects timelines is usually how quickly content and feedback are provided during the process.

  • Yes. All websites are built on Squarespace, which is designed to be manageable without technical experience.

    After your website launches, I will provide training on how to update your content.

    Many therapists handle small updates themselves, while others prefer to reach out when they need help making bigger changes or adding new pages. Both options are completely fine.

  • After launch, you’ll have time to review the site and ask questions. Each package includes post-launch support so any small adjustments can be handled once the site is live.

    After that, you’re free to manage the website yourself, or we can discuss ongoing support if needed.

  • Each package includes a set number of revision rounds during the design process so we can refine the website together and make sure it feels aligned with your practice.

    Most therapists find this is more than enough to arrive at a website they feel confident sharing.

    Because the process is collaborative and structured, we work through feedback step-by-step rather than making unlimited changes all at once. This helps keep the project moving smoothly and prevents the website process from becoming overwhelming.

    If additional revisions or changes are requested beyond the included rounds, those can always be discussed separately.