Why Your Therapy Website Should Be Designed with Squarespace
“Should I use Squarespace, WordPress, or Wix to design my website?”
It is a question many mental health therapists may be asking themselves as they start to plan a website for their private practice.
After all, as a therapist, you have unique skills. From empathy, active listening, and critical thinking to business management, your abilities are a direct result of years of experience, education, and qualifications. But when it comes to technical skills (such as website design) suddenly, it’s easy to feel overwhelmed and out of your element!
Luckily, there is Squarespace.
With 1 in 3 Canadians reporting they are struggling with their mental health and 93.8% of the population using the internet to find goods and services, it’s never been a better time to launch your therapy or counselling website on Squarespace.
Continue reading to learn why Squarespace is the #1 choice for therapists.
What is Squarespace?
To begin, let’s briefly discuss what Squarespace is. Squarespace is an all-in-one website builder. Millions of people use Squarespace because the software provides both website building and hosting with attractive pre-made templates and easy drag-and-drop elements.
In fact, there are 12,000+ Squarespace e-commerce stores in Canada alone.
Benefits of Using Squarespace in Website Design for Therapists
So, what are the benefits of Squarespace?
Ease of Use
Firstly, Squarespace is extremely user-friendly.
Unlike other website-building tools that make marketing for private practice a lengthy, complicated, and frustrating experience, Squarespace requires minimal to zero technical knowledge. Don’t speak the language of HTML? Not a problem. Every click is intuitive. Whether it’s:
Updating text
Adding photos
Loading a blog post
Editing web pages
Etc.
The drag-and-drop editing interface is ideal for those new to the world of website design.
Professional Design Templates
Second, Designed By Thrive highly recommends Squarespace for therapists because it works exceptionally well in this field, aesthetically speaking. Let’s face it…creating a visually appealing website from scratch is a tall order. And there is nothing worse than visiting a poorly designed website! According to Forbes, websites only have 0.05 seconds to make an impression.
Good – and you will potentially gain a client.
Bad – and you’ve lost them forever.
Fortunately, Squarespace offers a wide range of professional-looking templates specifically designed for therapists.
Elements such as:
Colour
Font
Banner
Images
Tabs
Can all be 100% tailored to represent your practice in the most professional, modern, accessible, and stylish way.
Have a vision that no template seems to fit? Designed by Thrive is here to help. We can build your therapy Squarespace website from the ground up and create something truly original and authentic for you.
Built-in SEO Features
Another benefit of designing a therapy website with Squarespace is SEO (search engine optimization). When potential clients search Google – and similar search engines – the results that pop up are heavily influenced by a website’s SEO. For instance, keywords, meta descriptions, adding alt text and captions to images, sitemap, structured data, automatic redirects, links, etc.
Squarespace is fantastic because it includes these built-in SEO tools that will improve visibility.
Don’t get buried under thousands of competing web pages!
Of course, nobody expects therapists to learn all the technical ins and outs of SEO. If you’re feeling stuck and unsure how to optimize your site, Designed by Thrive also offers SEO services.
Mobile Optimization
Another huge plus is how mobile-friendly Squarespace is.
Think about it: people spend hours on their phones. But some websites don’t load properly and distort images and text. Words can appear in itty bitty font or jumbo pictures that run off the page. This is called “unresponsiveness.” An unorganized looking website will understandably lead to a negative user experience. On the other hand, Squarespace templates automatically adjust to screen size, no matter what device is being used.
Blogging Platform
Next up, blogging is dead…
Or is it?
Turns out, no. Consumer-savvy marketers and business owners know that blogs continue to be extremely valuable. Writing a weekly, bi-weekly, or monthly post is great for generating new client leads, driving traffic, engaging your audience, brand recognition, building authority, and much more. Therapists, counsellors, and likeminded healthcare professionals can leverage a blog to their advantage by writing about their areas of expertise, sharing stories or helpful information that would be valuable to your clients, etc. in their own voice. Studies show that authenticity is what clients care about, and blogging is a wonderful tool to reach your desired audience in an authentic way.
On Squarespace, it’s easy to add built-in blog page to your therapy website.
Squarespace also connects to free stock photography websites. After a draft is written, import images from Unsplash. Don’t worry about shooting your own photos. Easily browse thousands of collections readily available via Squarespace.
E-mail campaign and marketing features
Let’s not forget those handy email campaign and elite marketing features.
When creating a website for therapists, it’s key to think strategically about how to connect and keep in contact with the potential clients who visit each site. Squarespace streamlines communication. Without a doubt, this is one of the best features. Email campaigns allow therapists to send blog posts in newsletter format hassle-free to their website visitor’s inbox. Rather than wait (and hope) they return, Squarespace helps therapists take initiative to stay in touch with readers.
Tech-support
Lastly, Squarespace boasts phenomenal tech-support.
· 24/7 availability
· Expert guidance
· Live chat
· Fast replies
Squarespace has no shortage of staff to help website owners solve any technical problems that may arise and answer questions. To troubleshoot common issues on your own, there is also an excellent library of articles, videos, and community forums.
Sleep soundly knowing threats and vulnerabilities are constantly being monitored to ensure websites are protected.
Final Thoughts
There you have it.
All the reasons why your therapy website should be designed with Squarespace. Let’s quickly recap. It is fully integrated, easy to use, comes with professional design templates (with 100% customizable fonts, colours, and images), has built-in SEO features and blogging platform, is mobile-friendly, offers cutting edge e-mail campaign and marketing features, and is backed up by stellar tech-support 24/7.
Indeed, Squarespace should be the top choice for therapists!
If you want to make a website for your new therapy practice, reach out for a free consultation.
New clients receive special Designed By Thrive Squarespace benefits, including:
Extended trial period – 6 months vs. 2 weeks
20% discount on a new website
Free domain for 1 year (conditions apply)
Free Google Workspace account for 1 year (conditions apply)
Ready to design the website of your dreams? Let’s get started.
